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Comedy writing is about discipline...here's some of mine that didn't land and why

At Comic-Con International, a question that came up continually was where the hell I've been and why haven't I put out new A.L. I'll do that next time....I'm just not in the mood, right now, for any unpleasant introspection if it's all the same to you. But speaking of talking to people at CCI,  I was talking to friend of mine, Jared Sams, who's got a comedy comic book out "Space Negro...the last Negro

(link to his work HERE). 

I don't remember how, exactly, I got onto to a tangent about writing comedy, but he seemed to think it was an important tangent. So, I'll repeat it here and break down some of my own failures.

What my point was that - the term "comedy" is given to way too many things that aren't actually funny. They may be clever, well done...they may be something we understand as funny, but they don't actually produce laugher. They may produce a smile, we may understand that it is comedic, we may appreciate for that....but the gauge that needs to be used is this- if it makes you laugh it is funny and if it doesn't make you laugh, it isn't funny. I said "I don't think about how well I might be writing comedy, I'm thinking about how to make people laugh."


Whenever I am asked about writing comedy or asked for tips on it, my first reply is this " Go to am open mic night at a comedy club, where no one knows who you are and no ones gives a damn, and find out the difference between clever and funny." Being on stage and having some things work and some things fail gives you a comedic compass that points true north, that you just can not get any other way.

A quick example of what I mean by "funny" vs "comedic writing" and then I'll get into the crafting of a joke to give it the best chance to get a laugh. Ghostbusters and The Burbs, are in my opinion, two of the most brilliant and ingenious comedy movies ever made. Great premises, great casts, well executed, I love them both. However, I can't say either one really made me laugh that hard. Opposite of that would be "Observe and Report" a forgotten Seth Rogan movie that no one in their right mind would put in the same league as those other two. But Observe and Report had a handful of scenes that made me laugh so hard I could not stop. Ribs hurting, tears rolling down my face, the whole nine yards.

And these were not cheap shock or gross out jokes that you laugh at out accidentally, They were legit lethally funny scenes. It is still an open question in my mind, if the entire mediocrity of that movie overall was a calculated backdrop to make those scenes as funny as they were...because catching the audience flat footed is probably the most important element to making them laugh. There's no way to ask him now, because he died, but I'm almost positive Ray Liotta didn't know he was in a comedy. He played every scene he was in so straight that it just killed me. If the director somehow knew that's what would work and left Ray in the dark as to just what kind of movie he was in...that was genius.

With the understanding that the goal is making someone laugh, let's dive into some of what I do in A.L. to get a laugh, and what I did wrong when it didn't work.

Let's start with some "types" of jokes. There is the standard - set up-punch line type joke, like this one.


You got your set up- there's a knife throwing act that is far better than someone else's, and your punch line - A Rabbi throwing a knife to circumcise a baby. Essentially, the last panel is the joke, but I load up the front end with things to get the audience focusing on Duranti's ego, his indigence and pride in his showmanship...directing the beginning of the story down the road of - is this act actually better?- and keeping that question grounded in a fairly normal world...then...pow. Keeping in mind that it'll be funnier if people are accepting a standard professional problem is going on, Duranti is in costume and looking sharp, his gear is visible, he and his assistant look like pros who take themselves seriously. The club owner too looks legit, has the appearance of a guy busy trying to run a club. I am careful to not go for any cheap gag here with how any of them look or have anything weird or silly about Duranti's equipment or props. It's all just a personality conflict between a club owner and an entertainer until the end. Duranti is what I call "rational collateral damage",  Getting the audience to accept and having their mindset beginning in the lane of Duranti's rational, down to earth, plight is rather key to the punching having a jolt.

 It's a good premise aided by some misdirection. There's comedic craftsmanship, but it does breakdown to a pretty standard set up - punch line type joke.

I try to avoid those type of jokes when I can, and prefer jokes like this.

Less a set up-punch line, than just a very dark/weird scene that blindsides you. It lives or dies on premise, on how well you get the audience to accept the premise and how well you make that premise feel real. Crucial here is conveying his slow coming to terms with what he heard and how hard it hits him. The eyes, the slumped posture, the long drag off the cigarette all serve that purpose. It's less a set up-punch line that you need to hit correctly, than something that works by getting it absorbed/accepted by the readers imagination.

I don't know if I'm just better at those or what, but they give me less trouble. Usually when I have a good gag in my head and don't quite nail it, it's a set up-punch line type joke.

I have a handful here that when I came up with them I was really stoked...but...I didn't get them to really hit as well as they could have...or in some cases just didn't work.


The gag here being that they see body parts laying around, assume the people were chopped up by Huns but really the parts fell off because of leprosy. There is some over explaining going on here on the back end. The reveal might have been better as just a warning sign that the solders don't notice.

Also, we have "two jokes on a joke" here, which is a cardinal sin if you want an actual laugh. Whatever funny would be from the reveal, is going at the same time whatever funny would be from the solders hugging the lepers. I think maybe the sign, and then them hugging would have been a better way to go. Maybe a panel more focused on the horror the solders feel upon seeing the body parts and thinking it was from people being cut up. Yeah...the solders horror, then jubilation that there's survivors, then the sign, then hugging. Even then it might not have landed...it could just be a premise that's too esoteric.

Let's look at one that did work for a second so I can explain something...


Nice clean punch line. Now IF, for some reason I decided to make the amputees look silly or tried to get some comedic mileage out of how they look or by hinting at how they lost their legs specifically, that would have been -two jokes on a joke. Instead of the clean punch of the audience all having had legs amputated, it would have been two concepts competing for recognition at the same time. It might have been appreciated, but it would not have produced a laugh.

Here's a quote about what produces a laugh, that might help...

"our brain is suddenly jolted into accepting the unacceptable. The punch line of a joke is the part that conflicts with the first part, thereby surprising us and throwing our synapses into some kind of fire drill"  Gary Larson

To that end, two jokes on a joke is no good, they just end up diminishing the reaction to each other.

Or, more succinctly

"You never do two jokes on a joke"
Richard Lewis

This next failure vexes me to this day. Because it is a brilliantly dark premise that should have been a 9 out of 10, but I forgot my training. My training comes not from any comic book pro past, present, or future, or trails and errors in comic books at all. It comes from years doing of stand up comedy. You are on stage, alone, and you get laughs or every second feels like an eternity. Thus you never get stage time or learn real fast the difference between "clever" and "making people laugh" and how to streamline what's not needed and enhance what is. So here's the subpar execution...


What neuters what could have been one of my greatest pages ever was, once again, over explaining and also being too smart by half. The gag is more simple than I made it- Terrorists from overseas grab guy to behead, with the thought that it will be more horrific than anything Americans are used to on their own soil...and the head get's stolen by a headless horseman, who'd been doing this for centuries. That they think this is horror that the U.S. has never seen is all that needs to be gotten across with their dialogue. That could have been done in three or four panels, with a panel of the head getting chopped, maybe a panel of how satisfied he is with his horrific act. Instead I had it drone on for 8 panels. AND, I was so concerned with a reader inadvertently seeing the headless horseman at the end and ruining it for themselves, that I drew him small and inconspicuous in the last panel. That is always a concern, the reader spoiling it for themselves...but in this case, in trying to prevent that, I sacrificed any comedic impact of seeing the headless horseman.

We also have a bit of two jokes on a joke again. That the horseman, who is a story told to children for 200 years, juxtaposed with the terrorist's who consider themselves the apex of scary, committing the same act, is gag, but the terrorists, who consider themselves the apex of scary. getting their head stolen is also somewhat of a gag by itself. Maybe a panel of terrorist lamenting that "he stole our head" after the reveal of the horseman? Perhaps a "give me that!" instead of the "yoink" would have been the way to go. "Give me that" being more serious and less silly...then him saying "thanks for the head, jerks!" would have gelled better with the reveal? I don't know...but I made this too complicated to really land as well as it should have.

It is EXTREMELY important to understand what is the point of the gag...what elements are needed to guide the audience and WHAT...EXACTLY...is funny about it. Every time a gag goes astray it is because I forgot to keep that in mind, and when a gag works, it's because I did keep it in mind.

Here's a gag that works, even though I am technically doing a lot of things wrong...but they are wrong in service of getting the laugh...


This is heavy on the dialogue on the front end, to heavy for most cases, and it is putting the readers mind into a state where they are no doubt arguing against one side or the other...which is also something I try to avoid. In most cases, once the reader is up in their brains in a political argument, they are going to miss any joy that a punch line might deliver, because they ARE off in their own heads. But in this specific case, that is just where I want them to be. I want them every bit as myopically focusing on their own view of the issue as the guy and the doctor. so that they to are completely blindsided by what is actually going on. To that end, they are both making points that could be argued against and neither is coming across as a nut or overly insightful. They are both rolling out opinions we've all heard before and no doubt have an answer to being brought to our minds when we see the alien burst out.

The second thing I did here that is usually a handicap is being a bit too close to -two jokes on a joke. The reveal of it having been a xenomorph and the dad xenomorph being pissed, are pretty damn close timing wise. But it is such a left turn out of the argument to a sci fi juxtaposition that the final punch being the Xenomorph Dad hits just right and the child reaching up is noticed only after any laugh the reveal of the dad produces.

Sometimes, I think, a premise is just doomed to not be able to be mined properly. This next one...I think it's dark and ingenious, but it just doesn't hit. Years later I still honestly don' know what could be done...


That last panel is what came to me first, and the concept of some guy who's world is coming to a horrific end becoming aware that some kid in another galaxy somewhere is just using the event to wish for a toy, is funny. But how does he become aware of that, how do I get that across? I still don't know. Probably an instance of a premise that's just always going to over extend itself.

Here's another one that has a similar problem. In my head the last part was funny but getting there was murky and maybe just not visceral enough to be worth the path to get to it.

Starting with "what is the point of the gag", what about this one I thought I could get a laugh with- To me it was that the guy got screwed by a giant alien bug and they are just both going to pretend that didn't happen. Even now I'm not certain exactly about that would have worked best to focus on. Should it be funny in a extension of the unspoken guy code being taken to an extreme? Funny that he got screwed by a giant alien bug because he didn't know crickets scratch their legs as a mating call? In that regard...there could be plenty of readers who don't know that. So. what I got here is a less than lethal presentation of both. I think this one was just kinda doomed to be so-so at best, and I probably should have just passed on it but that last panel, which was what first can to my mind, sure seemed like I could get something great out of.

For the sake of my own ego, I'll end with one that works and is technically sound on every level. Good premise, well executed set up/punch line but is also just a weird and funny scene, and if someone glances first at the last panel, it will be confusing instead of being a spoiler.


A well executed premise there, if I do say so myself. Comedy and horror are not far off in the techniques and tool box that they use. Timing, what information you present and how, odd camera angles...they can punch up a joke just as well as give a good scare. A little extra insight into hiding the punch line with this one...the box/stars are the same color as the puddle of blood/fetus, to keep that from standing out visually. If the box was blue with yellow stars the puddle and fetus might be easily noticed on first glance at the page.

As long as I'm thinking about it and I don't know when it'll come up again, and even though it very specific to comic book comedy, lemme school you on some visual geography of the page. This I know from many years and, by this point, hundreds of thousands of people looking at my comics in person at comic-cons.

Know that and accept it. If you're trying to hide something, keep it out of there, if you are looking to make sure they see it...sticking it in any of those sections is one way of doing that. Having said that, as there are several dozen other things to worry about in laying out a comic book page...sometimes you just have to pick the lesser of two evils and put things where you put things. I this case, I did a decent enough job at keeping spoilery stuff out of those zones.

Anyways...never do two jokes on a joke. Always make sure you are keeping in mind what is supposed to get the laugh and why and how best to aid that. There's more to it all, but it's not exactly in my best interest to tell you everything I know. Oh...and most importantly, go to a comedy club, or nothing I've told you will do much good. It doesn't matter how well I explain navigation if you don't have a compass that points true north. You want to know how to make people laugh, go try to people laugh. People who don't know or gaf about you.

"dying is easy, comedy is hard"